Within the “Casablanca” film period, the studio system had the ability to put everything in one place, where directors, producers, and actors all resembled in the same contract format and followed under specific producer-distributor market control. One aspect in particular was known as the star system, where actors and actresses were material products of immaterial production.
Stars best exemplified the way the studio system worked, but they were also contracted by the studios, and paid to sell their products. In order for stars to make the big leagues and act in what films they desired, they were under contract to work in five to six other films that weren’t of interest to them. Although this brought about a huge money-maker business into the factory-based, mass production system of the big eight producer-distributors. Audiences were drawn to any movies with any big name actors, even if they included a poorly-played plot.
- "Here's to looking at you, kid." |
As stars all worked under one substantial company, such as MGM studios, actresses, such as Judy Garland, were used to promote business within their system. When Judy Garland was discovered in the Andy Hardy series, she helped to elevate the status of Clark Gable in a song. With these factors, the star system worked to the advantage of the studio system between the 1920s and 1940s.
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