Monday, September 13, 2010

The Frame Game

A game that could get you entangled in the very sense of what they want, is exactly what the media desires when they are framing. In society today, the media as we know it, controls the gist of how we think by using specific tools, such as hegemony, framing, and agenda setting. 


One in particular, framing, tends to cut and weave through newspaper articles, television channels, and more; advising you through a biased opinion that this is the way to think. While agenda setting provides the topics, framing provides your point of view. Altogether you can view this being done through every television commercial, website broadcast, and magazine article.


For example, previously when I was flipping channels, two news stations spoke out to me in the sense that one geared more towards democratic and liberal ideals; while the other discussed more conservative and republic thinking. It was interesting to see how the two channels tried to persuade you to think on one topic, such as the war in Iraq, and how they differed completely. One channel would favor the president's decision, while the other would criticize the way our government is running our country. One would focus on far we have gotten in conserving the violence, while the other paid close attention to how many deaths had been caused by bombings. 


This is a strong but subtle way of how the media turns important events into a distinct thought process or angle for your own aspect.

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